This is a recording of a talk given at the International Search Summit Barcelona 2024. Switzerland is not just famous for its mountains and chocolate (which is great, by the way), but also for speaking four different languages. For SEO projects, that means you have to make websites work in German, French, Italian and also in English for people from other countries. In Switzerland, every SEO project gets another layer of complexity. Cultural differences, language barriers and high expectations from clients are what you face every day in Switzerland. In this talk, Dani Leitner, an SEO Consultant with experience working in the Swiss market, delves into how to work with multiple languages, how to build a multicultural team, how to manage client expectations, and what she has learnt along the way. Discover the unique challenges that can arise in a country like Switzerland and how you can learn from this for your international strategy.
