This is a recording of a talk given at the International Search Summit Barcelona 2024. In an era where global reach and relevance are paramount for brands, leveraging advanced technologies such as artificial intelligence (AI) and programmatic SEO has become essential for scaling content effectively. In this talk, Nitin Manchanda from Botpresso explores how AI-powered content strategies and programmatic SEO techniques are revolutionising the way international brands approach content creation, optimisation and distribution.
