This is a recording of a talk given at the International Search Summit Barcelona 2024. In the competitive landscape of global digital marketing, conversion rate optimisation (CRO) is a critical factor for success, especially in multilingual pay-per-click (PPC) campaigns. In this talk, Anna Milburn from Webcertain explores how businesses can enhance their PPC performance across diverse linguistic and cultural markets by applying advanced CRO techniques. Learn the strategies, tools and best practices necessary to increase conversion rates and achieve higher returns-on-investment in your international PPC efforts.
