This is a recording of a talk given at the International Search Summit Barcelona 2024. It is predicted 1.2 billion people will come online for the first time between 2022 and 2026; that is a lot of potential new customers. But is your business geared to accommodate this cohort of novice internet users, unfamiliar with the internet? Access to information is a fundamental human right, and Google's Next Billion Users initiative aims to make technology more helpful, relevant and inclusive for people new to the internet. But it is not just novice internet users we need to be cognisant of. Some populations are aging rapidly (think Japan), whilst many new internet users will be children. In this talk, Jimmy Rippon from Swoop Funding gives actionable takeaways your company or clients can implement to ensure your content remains accessible for this next wave of internet users, because as we all know, good UX is good SEO.
