This is a recording of a talk given at the International Search Summit Barcelona 2024. We are living in a constantly evolving tech era of marketing. Tools we once thought of as future-proofed staples are now depreciated, whilst new innovations are constantly popping up to enhance (or hinder) workflows. Nowhere has this been felt more than the synergy between SEO and PPC. Between privacy-first, web-obscuring reporting, to tried-and-true functionality being rolled into new channels, PPCs and SEOs would be forgiven for hiding in their respective areas of expertise. In this talk, Navah Hopkins from Optmyzr breaks through the fear and uncertainty to share three core actionable ways PPCs and SEOs can empower each other to better results in national and international campaigns. This session is designed to provide ideas for collaboration, whilst still ensuring that SEOs and PPCs are winning for their brands in the ways they can. It is well-suited to both agency and in-house.
