This is a recording of a panel discussion at the International Search Summit Barcelona 2024. Our panellists are Dan Taylor from SALT.agency, Aoife McIlraith from Luminosity Digital and Mario Lenoci from TransPerfect Digital. Join us for an exciting deep dive into the evolving landscape of search in the era of AI, privacy concerns, and the growing influence of social media. This panel brings together some of our favourite industry experts to explore how cutting-edge AI advancements are reshaping search as we know it and how to stay ahead of the curve. Learn actionable strategies to keep search relevant, user-centric and revenue-generating in a rapidly shifting digital world.