This is a recording of a panel discussion at the International Search Summit Barcelona 2024. Our panellists are Peter Myers from Avis Budget Group, Damien Robert from Convatec, and Patrycja Wojtkowiak from Webcertain. This panel brings together top industry leaders to discuss how to master the art of creating impactful multilingual campaigns in today's global marketplace. They address the challenges and opportunities of balancing localisation with brand consistency, how to navigate regional nuances, and share their experiences of hitting the content sweet spot across diverse languages and cultures. Learn actionable insights and strategies to craft compelling, culturally resonant content that drives results worldwide.
