This is a recording of a talk given at the International Search Summit Barcelona 2024. Two of the most important questions to be able to answer when scoping out the feasibility of investing in SEO with the goal of driving organic success in a new territory are: “How much is it going to cost?” and “What returns can we expect (and when)?” This is where your approach to forecasting can either lead you into a profitable and incredibly successful market or set you off on a path towards making a costly mistake. International SEO forecasting needs you to consider a number of different factors than when operating only in your domestic market, but where do you start? In this talk, James Brockbank from Digitaloft shares a proven method of forecasting for international SEO, in particular for scoping out both the size of the opportunity and feasibility of success when entering any particular market, as well as the investment needed to be able to compete and the expected returns on this. Whilst launching into new markets can, undoubtedly, create a step up in organic traffic and revenue for your business, this needs to be done with caution, and that means having a solid process for forecasting in territories you have not yet entered. Learn how to put together international SEO forecasts, including the data you need to collect to be able to do this with any reasonable level of accuracy, and get a handy template to speed this up.
