This is a recording of a talk given at the International Search Summit Barcelona 2024. In this talk, Eyüp Alikilic from ATP Autoteile delves deep into the world of international SEO, focusing specifically on discovering, processing, analysing and managing keywords for demand recognition across multiple online stores in various countries. He explores how to develop effective keyword strategies that consider both local nuances and global trends, and how to leverage these insights to maximise visibility and success in different markets. Gain insights into advanced tools and techniques for keyword analysis, best practices for tailoring web shops to different cultures and languages, and strategies for efficiently managing SEO campaigns across multiple countries.
