This is a recording of a talk given at the International Search Summit Barcelona 2024. The essence of reaching a truly global audience lies at the intersection between web accessibility compliance and SEO performance, as we are talking about international digital access more than anything else. In this talk, Damien Robert from Convatec guides (and reassures) international companies and agencies through the nuances of integrating global web accessibility standards. He sheds light on the legal and ethical imperatives of web accessibility, as well as demonstrating how these practices can enhance your SEO performance, driving engagement and new untapped reach. Amongst compliance and conformity to laws of different countries (mainly the US, the UK, Japan, Canada and the EU), Damien discusses the new European Accessibility Act coming into force in June 2025. Now is the time to start with the first little steps to lead to more accessibility combined with search reach. Explore the benefits of making digital content universally accessible for international websites, including enhanced user experience, improved search rankings and expanded market reach. By viewing web accessibility through the lens of search marketing, Damien unveils unique insights and practical strategies to elevate your online presence on a global scale.
