These slides are from a presentation given at the International Search Summit Barcelona 2024. In these slides, Kerry Campion from MailerLite explores the critical need for professionalising a brand's messaging as they expand into new markets. As marketing efforts scale, maintaining a consistent and compelling brand narrative becomes increasingly challenging. Kerry addresses the pitfalls of beige messaging, especially when localising content, and explores the intersection of SEO and brand. Discover how incorporating brand strategy into your SEO content efforts can help build brand equity and trust in the era of rising “content scepticism” due to the proliferation of AI-generated content. Gain practical insights into how to craft a powerful brand messaging manifesto that drives brand loyalty and how this messaging strategy contributes to customer-centric keyword research.
