This is a recording of a talk given at the International Search Summit Barcelona 2024. It is no secret that psychology can have a massive impact on the success of your campaigns. And that is even more so when it comes to international SEO. One trick that people are missing out on is how they can use international research into the 5-factor model of personality to map international personality traits, and then use these insights to create better localised SEO campaigns. In this talk, Sarah Presch from Dragon Metrics covers what the 5-factor model is and does an introduction to 5-factor model research on culture and international personality trait mapping. Learn examples and practical tips for creating better international campaigns using these insights and combining them with tried and tested psychomarketing techniques.
