This is a recording of a talk given at the International Search Summit Barcelona 2023. Are you struggling to connect with your international audience and make your content more engaging for search engines? What if a simple emoji could shake up your rankings? Emojis have become a universal language, with 92% of internet users using them in their online communications. They are also great for marketing – for example, they can increase open rates and click-through rates. But did you know they are also useful for SEO, particularly international and multilingual SEO? In this talk, Sara Fernández Carmona, an International SEO Consultant, explores the use of emojis and how they can improve search visibility and engagement in international markets. Learn whether using emojis is a ranking factor, how to optimise the use of emojis for different languages and markets, and how certain emojis may have different meanings or connotations in different cultures. Sara also explains best practices for the use of emojis to effectively improve your website's performance worldwide, the impact of emojis on brand perception and customer engagement, and the role of emojis in localising content for international markets.
